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Posted on Dec 15, 2013 in My Blog

Invisible Employee

Invisible Employee

Did you ever had a collaborator or subordinate (if you are “director” for 20 years now, the first word is not so clear for you, probably) who would be invisible?...

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Posted on Dec 11, 2013 in My Blog

Confronting with journalists

Confronting with journalists

When you have to confront with journalists, you shouldn’t use a different “language” from the one you usually do. You shouldn’t be false towards your own person. Be as...

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Posted on Nov 29, 2013 in My Blog

The spokesman’s booklet

The spokesman’s booklet

It is first useful to the institution’s spokesman / representative / president / director, but also to anybody who is in the situation of representing the institution...

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Posted on Nov 25, 2013 in My Blog

The crisis plan

The crisis plan

Public Relations represent the responsibility of those who take decisions. Only if top management appreciates correctly the importance of this activity, it can bring a...

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Posted on Nov 22, 2013 in My Blog

Handbook of Public Relations

Handbook of Public Relations

Producing a handbook of Public Relations for the organization is one of the most efficient methods of increasing the quality and consistency of the organization’s...

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