The code of behaviour
There should be some simple rules for the employees of Public Relations departments to respect, and why not, any clerk who comes into direct contact with the citizens:...
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Public Relations for Public Relations
“Public Relations for Public Relations” Top-management must be aware of and educated in connection with Public Relations, that’s why there are necessary: courses of...
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Public Relations, an essential responsibility of top management
Public Relations are an essential responsibility of top management, in my opinion – not an optional one or a function that can be delegated. The policy must be decided...
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Using Public Relations agencies
Advantages in using Public Relations agencies The partners from the agency are independent and are thus able to give neutral advice. There is also a strong but wrongly...
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The own Public Relations department
Advantages of the own department of Public Relations The chief of Public Relations should have regular and direct access to the top management and this is obviously...
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The hatching hen
Have you met a “hatching hen”? You surely did. You had to deal with this character. Let me describe you my hatching hen: 1.The hatching hen can be a woman or...
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