The Relations with Mass Media

October 2, 2013 0 Comments

In the relations with Mass Media (as well as with the public) the institutions of Public Administration haven’t got rid yet of the “estate secret” syndrome. We have a law of public information – well written in my opinion – there are specialized departments of Public Relations, which were set up exactly due to this […]

The Public Relations specialist

September 26, 2013 0 Comments

The Public Relations specialist should be able to answer the following questions: How much can each public category influence the organization’s efforts of achieving its specific aims? Which is the public’s interest in the relationship with the organization? What common values share the public and the organization? Which the leaders of opinion and the factors […]

The Value of Services in Public Relations

September 23, 2013 0 Comments

 Although experts in Public Relations make products like events or official statements to the press, what they do, in fact, is to offer services. The value of the product comes from the time spent on its development, from the importance of the information and the manner of presenting it. The time spent on organizing the […]

Public Relations and the Legal Departments

September 20, 2013 0 Comments

When the organizations are threatened or even have to do with crises, there is often a tendency to head towards a legal adviser. The jurists’ worries are usually about the duties and the risk, and in the past the natural instinct was to block communication with the already legendary expression “no comment”. They show that […]

Public Relations and the Departments of Human Resources

September 19, 2013 0 Comments

 There are potential areas of cooperation and conflict between these fields: Structural reorganization. The Department of Human Resources has an evident role regarding the contracts and duties, when fusion, dismissing, acquisitions and reorganizations are made. The communication aspects of these matters, including how to communicate with the employees and the external stakeholders, should normally imply […]

Differences between Public Relations and other Fields of Activity

September 10, 2013 0 Comments

Marketing is the field that in the majority of the cases is mingled with Public Relations, but it means the process of management responsible for the identification, anticipation and satisfaction of the consumers’ demand in a profitable way. Publicity presents the message of selling in the most persuasive possible way, in a favourable perspective for […]

Informal Attitudes towards Change

September 5, 2013 0 Comments

The participants in an informal situation are not entirely aware of what happens. That is why, if you don’t pay attention, you may have serious problems. In Latin America, the institution of family developed so much, in size, stability and influence, that it seems incredible for the North Americans, for example. Their government, on the […]

Formal Attitudes towards Change

August 27, 2013 0 Comments

Formal systems are characterized by a great deal of “stability”, which is a feature that satisfies a deep need in all societies and individuals. Except for some special circumstances, the formal changes slowly, almost imperceptibly. It also resists to an outer forced change. Usually Americans and Western Europeans are the ones believing that the formal […]

Instinct, not just a cliche

July 15, 2013 0 Comments

Evil people, sneaky people , envious people can teach you something new every day. No, not how to be like them – although this answer would be perfectly logical. How to avoid them, how to listen to your instinct which triggers the anti-aerial alarm in their proximity, how to wipe off the bullshit in which […]

Interest from all sides

June 4, 2013 0 Comments

You represent an organization. You activate in a domain but also in a context. You have to be interested by everything that can influence you. Because others, for certain, are interested in you (as an organization, regardless of you being multinational, NGO, public institution, LTD).