All posts by raluca

Open Resources Project Press Release

You don’t wait for the change, you make it. Like revolutions.


Iaşi, 24th of May 2015

An independent consultant from Iasi offers for a month, between 15th of May and 14th of June, gathered in time resources about what it is and how the change is made in the Romanian Public Administration of 2015.


The „¡ Revolución !” Project includes webinars, online debates, working tools and also other informational and applicative resources, good practice examples and comparisons between administrative systems from the entire world but mostly from the European Union.

These resources are organized and offered free of charge by Raluca FILIP, Independent Management Consultant with over ten years of experience in the public domain, management and leadership specialist, formed to modernize central and local public institutions since 2004, through an intensive training program financed by the European Commission in order to reform the Public Administration of Romania ( ).


To date, in the framework of the Project, specialized information it has been shared, an online debate was held (19th of May) and a webinar was organized (22nd of May). Also, on the dedicated page of the Project, the next weeks’ activities and other free resources will be announced:

The closing date of the Project is symbolic. 14th of June is the starting date of the uprising of „Potemkin” Battleship’s sailors (1905), it marks the signing of the Schengen Treaty (1985) but mostly it is Che Guevara’s birth date (1929) – a man who became the symbol of the entire idea of “Revolution”, a concept that transcends his joining any political ideology.

„I’m not ceasing to talk about change and to implement the change in administration, whenever and wherever I get the chance. I am not supported by any political party or any public institution, in my approach. For the time being. Speaking of visibility or impact, this detail can be an impediment but I see it as an advantage. Online manifestations are attractive for the public, that’s why I’ve decided to offer resources in this way. Only by acting – even from a micro level – you can move things that seem irremovable. The change you make it, you don’t wait for it.” said Raluca FILIP


The conclusions of the first debate organized on 19th of May – „Public Administration’s institutions should be managed by whom? By politicians or by technocrats?” – are, among others, that public institutions shouldn’t be managed only by politicians or only by technocrats because, obviously, those institutions have different profiles. The clear establishment of those central and local institutions managed by politicians is absolutely necessary and the executive functions in any institution should be fulfilled by politically independent public servants. The emergency of taking these long-term “courageous” decisions and maintaining their accountability no matter the political color of the Government – it’s another conclusion of the debate’s participants. Also, “The public institutions’ principles” webinar organized on 22nd of May, had as starting point a presentation analyzed and commented with the participants interested in finding out and correctly applying the mentioned principles:

Your Badass Easter

You are tough. Your competitors know you’re tough. Your staff know you’re tough. That is why you are top of the list. King of the hill. Lord of the strings.

Keep going, your organization is the coolest of them all!

If you have any doubt, though, if you feel that the Organizational Culture gives signs of fatigue and illness, do something BEFORE the castle falls into ruin.

You’re a badass. So you can easily skin your bad habits. Not your rabbits, white fluffy rabbits who know you’re the perfect manager, who will follow to the hollow.

Change Management isn’t Crise Management. It’s like preventive financial control which avoids accounting trouble. Change, smartly managed, avoids organizational trouble.

So, are you ready to skin something this Easter?

26 March Event Communication

Comunicare Eveniment

Operatiunea de conectare a Administratiei cu Publicul Nou

Nume de Cod: Reteaua

 Iaşi, 27 martie 2015

Ieri, 26 martie 2015, s-a realizat al doilea pas al „Operatiunii de conectare a Administratiei cu Publicul Nou” – Pasul 2: Trecerea PRagului

Sesiunea de Networking desfasurata ieri face parte dintr-o serie de intalniri gandite, planificate si organizate in scopul de a face legatura dintre profesionisti in Administratia Publica si specialisti in domenii precum Branding, PR, Copywriting, Publicitate, Grafica, Social Media.

Intalnirea a fost organizata de Raluca Filip, Consultant Independent in Management cu experienta de peste zece ani in domeniul public, specialist in management dar si in leadership, cu pasiune declarata pentru PR.

„Motivatia lansarii Operatiunii „Reteaua” este dorinta de a simti in viata reala schimbarea pe care o poate aduce comunicarea autentica a institutiilor publice cu ai lor clienti. Sunt consultant, trainer si facilitator insa in 2015 mi-am propus sa fiu mai mult „retelist” (NETworker). Imi place sa conectez oameni si fac acest lucru mereu, informal. Prin urmare,  m-am hotarat sa fac legatura, intr-un cadru organizat, intre profesionistii pe care ii intalnesc in proiectele derulate. Ieri am primit confirmarea ca „Reteaua” prinde si in realitate conturul viziunii mele” a declarat Raluca FILIP

Invitatii speciali (Speakerii) au incercat sa raspunda, in cate 10 minute, la cateva intrebari cum ar fi: “Exista un „prag” intre institutiile administratiei centrale si locale si publicul acestora?” “Cum trecem acest prag cu ajutorul comunicarii si al promovarii?”


Raluca GAVRILESCU, Brand Stylist in cadrul Agentiei Namogo, Vali ŢUGUI, Creative Partner IBS TV, Doru BALTAG, Director Medical Spitalul Clinic de Recuperare Iasi, Noni TROFIN, General Manager Panovision, Elena FARCA, Sef Serviciu Relatii Internationale Primaria Municipiului Iasi si Rares MACREA, Manager Public, Institutia Prefectului – Judetul Sibiu,

au vorbit participantilor, le-au impartasit din experienta lor profesionala si apoi au continuat discutiile si schimbul de opinii – dar si de carti de vizita, asa cum se intampla la o sesiune de networking – cu acestia.

Toti participantii invitati la sesiunea de networking au avut ocazia sa se cunoasca si sa descopere aspecte ale activitatii din cele doua domenii mentionate mai sus: Administratie Publica si Promovare (in toate formele de exprimare).

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Step2: Crossing the Limit

Networking session between Public Administration Professional and Marketing Specialists

March 26